Peter Gasca @ entrepreneur.com
Entrepreneurs diligently monitor their companies' reputations online, I have found that many fail to do so effectively on a personal level. For serial entrepreneurs who rely on their reputations, this could be very detrimental.
I have spent the past few years developing and protecting my reputation online, not out of vanity but rather out of necessity. You see, a number of years ago, I had a run-in with a special-interest group, People for the Ethical Treatment of Animals (PETA), that resulted in some unfavorable (and, I might add, untrue) content about me online. About this time, I also discovered, to my dismay, that I shared a name with a number of rather unsavory people -- according to Google search results.
Related: 6 Keys to a Positive Online Presence and Reputation
Since I could not control content that others were posting online and associating with my name (even if it's not me), I started posting content with positive search results that I controlled.
What I have learned over the past few years is that controlling your online reputation has become a necessity for everyone. Nobody is invisible, and now more than ever, if you do not take control of your online reputation, someone else will.
Building a personal brand takes time, but just getting control of your reputation online can be done in a few straightforward steps.