Looking for a new way to stand out across the online marketing landscape? Check out LinkedIn's latest feature.
Since LinkedIn was acquired for $26.2 billion by Microsoft in 2016, the company has made some significant strides. From shifting to be a less high-strung, buttoned-up platform to cultivating a healthy community of influencers and evangelists, the platform has made improvements which have made it more attractive to the masses as a result. In fact, the network now boasts over 560 million users in more than 200 countries.
The streak seems to have continued with LinkedIn's latest feature, LinkedIn Live (live video), which the company announced it will begin rolling out to select users on February 11th. While still in beta, the update will inevitably be available to all users before we know it, and comes just over a year and a half after LinkedIn's initial launch of regular video on its platform.
So, why should business owners of all kinds care about the upcoming roll out of LinkedIn Live? Here's why, plus where to get started.
1. First come, first served.
2. LinkedIn isn't going anywhere.
Some LinkedIn Live Video Ideas to Consider
1. Fireside chats.
2. Product releases and demos.
3. Live streaming conferences and events you attend.
4. Q&A sessions
5. A weekly wrap-up of industry news
A Word of Caution
Here's the deal: to be totally honest, live video across the social media landscape hasn't even come close to delivering on the hype it's received over the past few years. That being said, the reason for this isn't the medium itself, but the low quality of live video content that's littered our news feed. As a result, with every crappy live video a viewer watches, the less trust and faith they have in live video as a whole.
This is why it's so important not to just dive into LinkedIn Live loosely. Instead, spend an honest amount of time to ensure the videos you put out into the world will add value to your core audience. Without doing your due diligence, you'll be eroding the value of the medium entirely.
With LinkedIn's exciting new feature, companies of all sizes have another red-hot opportunity to make their brand stand out. When the update is rolled out to all users, take the time to get a step ahead of your competitors by giving LinkedIn Live a try. Best of luck.