Whether you are developing a corporate strategic plan or setting your department’s strategy, there is a direct correlation between the simplicity of a plan and the chances of adhering to it.
Why stack the odds against yourself with an overly complex or unclear plan? A sound plan and a simple plan are not mutually exclusive. If you are going to work on a plan, your plan should work for you.
Cut through the clutter by answering six simple questions about your business or team:
Lets use a Golf Club Manufacturer as the Case Study
Now that you’ve seen the questions, let’s take a look at how a worldwide manufacturer of golf clubs might answer the simple six questions to develop a strategy:
1. Why do we exist? To bring confidence and winning strokes to golfers across the globe.
2. Where are we going? We will be a trusted club in the golf bag of 75 percent of the world’s ranked professional golfers.
3. How will we conduct ourselves?• Innovate in all we do—the big ideas and the little ideas.
• Respect our teammates and the profession we serve.
• Pour our hearts into our work. Every club is a reflection of us.
4. What will we do?• Penetrate new markets.
• Boost brand exposure.
• Drive organizational efficiency.
5. How will we measure our success?• Penetrate new markets.