Nicola Mellor - Social Media Expert - Managing Director at Pepamint Limited | Social Media | Marketing | PR |
Looking to get the best out of your social media? Then posting content at the best time of day is key to your success.
Here at Pepamint we are experienced in posting on Facebook, Twitter, LinkedIn, Google+ and Instagram. It’s often necessary to use scheduling software such as Hootsuite to plan when your social media posts go live. Then you can be certain you are posting at the optimum time of day for your business. So if that meeting overruns or you are away from work you know your post, tweet or picture is going live when it should at the time it should.
We looked at 10 different reports and pulled together our social media knowledge to put together this handy guide to when is the ‘Best time of day to post on social media.’
Facebook is broadly used on mobile and desktop, at work and at home. It really depends on the audience as far as who and how it is used.
The best times to post on Facebook are 1-4 pm late into the week and on weekends when people generally have more time.
Twitter is quite a difficult one and definitely audience-dependant, like Facebook. It is often treated like an RSS feed, and something to read during down times like commutes, breaks, and so on.
The optimal times to tweet are 12–3 p.m., with a peak best time at 5 p.m. During the workweek is the best, though some niches might have more active audiences on the weekend.
Wednesday at noon and 5–6 p.m.
Monday–Friday at 12–3 p.m. and 5 p.m.
Experiment with 2–3 a.m., 6–7 a.m., and 9–10 p.m.
LinkedIn is used by professionals, and they tend to use it around work hours.
Midweek posting is optimal from 5–6 p.m.
Tuesday at 10–11 a.m.
Tuesday, Wednesday, and Thursday at 7:30–8:30 a.m., 12 p.m., and 5–6 p.m.
Google+ is for a more tech-savvy audience who is most active in the morning. Not as popular in the UK as in the US.
The beginning of the workday morning is optimal for Google+.
Wednesday at 9 a.m.
Weekdays at 9–11 a.m.
Pinterest users seem to like to make network activity an evening sport, much like sitting down to TV in the evening during their free time.
Saturdays are your best bet for reaching Pinterest users—and later at night.
Saturdays at 8–11 p.m.
Any day 2–4 a.m. and 2–4 p.m
Fridays at 3 p.m.
Instagram users are on a platform meant for mobile, and that means they tend to use the network all the time, any time. Usually a younger audience.
Instagram audiences are engaged throughout the week. Mondays should maybe get a little more attention
Monday and Thursday at any time other than 3–4 p.m
Videos any day at 9 p.m.–8 a.m.
Experiment with 2 a.m., 5 p.m., and Wednesday at 7 p.m.
Here at Pepamint we recommend that you experiment with posting your content at different times of the day to see exactly what works for your business. If you require advice on social media please contact us on firstname.lastname@example.org