If there’s one thing that has stuck with me throughout my career is sheer dogged persistence and it always comes back to me whatever project or activity I am involved in and it’s as true now as it ever was.
I came across this article http://www.inc.com/john-brandon/35-quotes-on-turning-setbacks-into-successes.html - 35 quotes on turning setbacks into successes and it just brought me back to earth after discussing the Website and Social Media strategy with a client, who was keen for immediate success.
This was emphasised when I watched Jony Ive’s thought’s on Industrial Design and Apple - the time it takes, the focus on detail on each of the components (not just taking another mass produced component from a supplier) the number of ‘solutions’ that get rejected - everything that goes to make a hugely successful product.
It’s the same in our business. All the client sees is the end result and is probably not aware of the stages, detail and failures that go to produce that Product or Service to exceed the expectations of the client.