By Katharine Schwab - an associate editor based in New York who covers technology, design, and culture.
The sneaker giant has an ambitious new goal: Woo people who hate shopping IRL.
Shopping in a physical store is soul-sucking: You have to fight through the crowd to find the stuff you want, if it’s even there. Then there’s a line at the fitting room, and another line to check out. By the time you leave, you’re disgruntled–and wondering why you didn’t just go online.
Nike’s new flagship store in New York City aims to change all that by making shopping in a physical store as convenient as shopping online. The six-floor, 68,000-square-foot store, which opens its doors today, will surely attract tons of tourists and Nike fans who want to experience the building’s two customization studios, one-on-one shoe consultation, and the sneaker center, which has displays showing how shoes are designed, prototyped, and built. But the store was also designed for those of us who prize convenience above all else.
Let’s say you need to pick up a new pair of running shoes, but you want to try on several styles before you buy, so shopping online doesn’t make a lot of sense. At the flagship store’s “Speed Shop,” you can reserve whichever shoes you want to try online, and then when you arrive at the store you can head straight to a set of lockers. One of them will have your name on it, and you can unlock it using your phone. The shoes you want to try will be inside. After you’ve decided which pair is right, you can use your phone to check out without ever having to stand in a line. You can be in and out of the store in minutes.
The Speed Shop, which is located in the store’s basement, even has its own separate entrance to make it more convenient. “You don’t have to go through the whole carnival ride,” says Andy Thaemert, a senior creative director at Nike who heads up global store design. It’s a clever way to use technology to make real-life shopping more seamless.
According to John Hoke, Nike’s Chief Design Officer, the future of retail will be a mix between the digital and the physical. That idea is also reflected in the merchandise that’s stocked in the Speed Shop: Nike staff changes what’s on the floor based on what items are selling best online in the zip code. “Imagine the website, live,” Hoke says. “The future of retail is going to be less fixed, more fluid, and hyper-responsive to consumer trends and needs.”
[Photo: Nike]The key to the Speed Shop is the Nike app’s retail mode, which pops up when the app recognizes that you’ve entered a retail store. Retail mode allows customers to request items, unlock their locker, and check out in-store. “You’ll have a whole other layer,” Hoke says. “There’s a plural reality of the physical space and digital space.”
The app unlocks convenience elsewhere in the store as well: If you’re shopping on one of the apparel-focused floors and you see a mannequin with a vest you really like, you no longer need to hunt for it elsewhere on the floor. Instead, you can scan a QR code next to the mannequin, and every piece of clothing in the look will show up on your phone. Then, you can request whichever ones you want to be sent to a fitting room, in your size. You can also scan any other product in the store and request it to be added to your room.
The building’s exterior was designed by the architecture firm CallisonRTKL, while Heintges handled the interiors. Nike even wanted the store’s dressing rooms to feel personalized–each room has three light settings that you can adjust to see how your outfit will look at your candlelit yoga class, at the gym, or in natural light. But the light is also tailored to make Nike’s products look good, and the design teams will adjust the colors of apparel so they look especially flattering at these three light levels.
On the sneaker-dominated floor, you can scan shoes to learn more about them, and request that a store associate bring you a particular shoe in your size entirely through the app.
Best of all, when you’ve decided what to buy, you don’t need to stand in line. You can check out in the Nike app using the same payment methods that you’d have for the online store. Because the Nike team found that people were sometimes confused about this process, they created small stations on each floor that are designated as Nike self-checkout points. Each of these has a place for shoppers to leave hangers and to grab a bag for their purchases.
But there is a catch. For all these conveniences to work, you have to be a Nike member (which is free), have the Nike app, and allow it to track your location. That’s because the company wants the app to be able to recognize you the second you walk into a store and send you notifications when you’re nearby.
That’s a lot of access to give a sneaker company about your whereabouts. A few days after I’d set up my account, my iPhone sent me a follow-up reminder that Nike was still constantly tracking my location, and verifying that was something I really wanted. Now that I’ve experienced the store, I’ll be adjusting my settings so that Nike only gets access to my location when I open the app. All of the features will still work with this setting.
Data is undoubtedly part of the future of retail, as companies like Nike try to become more regular parts of their consumers’ lives. The company is already working on building up its direct relationship with consumers, partially through its suite of apps and partially through increasingly experimental retail experiences. For shoppers who love the brand and want to tap into every experience it has to offer, sharing more data with Nike is likely worth it. For people who hate shopping in stores, it might be a no-brainer to have your phone magically unlock a greater level of convenience than you could get elsewhere.
“We want to engage with you. We want a relationship with you,” Hoke says. “And we want it to go way beyond a store.”
Chris Ebbert, Innovation Advisor
Upvoted by Leigh Jones, lives in The United Kingdom (1982-present) and
Mike Dunning, lives in The United Kingdom (1965-present)
By Kate Krader and Richard Vines
Photographs by Inna Kostukovsky/Bloomberg
It's the one meal the Brits have always done well.
The novelist Somerset Maugham once observed that “To eat well in England you should have breakfast three times a day.”
That's no longer true, of course, but it still wouldn't be a bad idea to eat nothing but breakfast in London. The city has one of the most dynamic and diverse food scenes in the world, and while everyone knows the range you can find at night—from a heart-stopping Indian curry to a table full of Middle Eastern mezze to a grand old British roast—it's even more energizing to experience this range of culinary experiences as your first meal of the day.
For one thing, the Brits have been serving notable morning meals for centuries. In the 1300s, a full, well-made breakfast preceded a day of hunting for the upper class. In the Victorian era, the expansion of the British Empire and the onset of the Industrial Revolution gave a newly wealthy class a chance to show off at breakfast, with tables stocked with exotic ingredients, as well as an array of English staples such as meat pies, full hams, and eggs.
Bloomberg asked leading chefs, including globe-trotting Jean-Georges Vongerichten and River Cafe's legendary Ruth Rogers, as well as others from around the U.K. and the U.S., to share their favorite London breakfast dishes and the places to find them. The picks range from a hefty bacon sandwich made with house-cured meat to a Japanese repast and, of course, a full English set-up. Here are their recommendations.
Campania & Jones
Breakfast: Uova e Spinaci
23 Ezra St., Bethnal Green, E2 7RH
This small Italian restaurant in East London is a top tip of chef Angela Hartnett, who lives nearby. “It's just really simple and unfussy, when many restaurants are trying too hard these days,” she says, noting her favorite breakfast of spinach (or asparagus, when available) with fried eggs and Pecorino cheese. The brick walls are bare, and there are just a few wooden tables and chairs in Columbia Road, best-known for its Sunday flower market. “The service is friendly, there's a good vibe, and they do takeaway coffee, too,” Hartnett says.
—Recommended by Angela Hartnett, chef/owner of Murano and Café Murano in London
Brooks & Gao
Breakfast: Baked Egg in Aubergine Imam
28 the High Parade, Streatham High Road, SW16 1EX
This coffee shop in the south London suburb of Streatham flies under just about everyone's radar, except for that of chef Anna Hansen, who was born in Canada and raised in New Zealand. “I live in Streatham, and it's my local,” she says. “I love this dish. Grilled aubergines and an egg are cooked in a rich tomato sauce spiced with cinnamon and paprika, blobs of feta on top, and sumac, served with sourdough toast. It's delicious comfort food that is healthy and heartwarming at the same time. Also, they serve the best coffee. It's an elegant place—not quite hole-in-the-wall, but simple and pared back, with a great playlist.”
—Recommended by Anna Hansen, chef/co-owner of the Modern Pantry in London
Riding House Café
Breakfast: Buttermilk Pancakes
43-51 Great Titchfield St., Fitzrovia, W1W 7PQ
This Fitzrovia café was an early-adopter of the all-day-dining model when it opened in 2011. With London property prices and local taxes climbing, you need to squeeze as much revenue as you can from a site. The breakfast menu is varied, from full English to shakshuka, but it's the buttermilk pancakes that grab the attention of chef Vivek Singh. They are served with either berries, vanilla clotted cream, and maple syrup, or triple-smoked streaky bacon and maple syrup. “They have pretty much everything for the good and for the greedy, but it is the buttermilk pancakes I love best,” he says.
--Recommended by Vivek Singh, chef/co-owner of Cinnamon Club, Cinnamon Kitchen, and Cinnamon Bazaar in London
Breakfast: Shakshuka, Halvah, and Chocolate Danish, and a Flat White
13 Motcomb St., Belgravia, SW1X 8LB
The famed Israeli-born chef Yotam Ottlolenghi made his name in London, opening his first eponymous cafe in 2002 with a menu that helped familiarize the city with dishes such shakshuka (eggs baked in a tomato sauce) and hummus with pools of olive oil. His culinary empire has since spread around the city. Jean-Georges Vongerichten appreciates the breakfast served at the Belgravia outpost, near his own dining room at the Connaught. “I have always loved those Middle Eastern flavors that Ottolenghi does so well,” he says. “It reminds me of Istanbul. A flat white is my go-to morning coffee drink, and it’s perfect with the halvah and chocolate Danish. What’s not to love about that pastry?”
—Recommended by Jean-Georges Vongerichten, chef/owner of Jean-Georges in New York and Jean-Georges at the Connaught in London
Success in the gym, as with most things in life, comes down to mastering the basics.
With that in mind, here are 6 exercise tips, weightlifting basics, and training essentials that nobody wants to believe, but everyone should follow.
Take these ideas to heart and you'll reap major benefits. While most people waste time debating the endless stream of supplements, “new” workout programs, and diet plans, all you really have to do is focus on these simple concepts and you'll see results.
1. Commit for the long-term.
Most people workout with a short-term goal in mind. I like looking at health in a different way…
Furthermore, stop acting like living a healthy life is a big deal. You can go to the gym every week. That can be “normal” for you. Not a sacrifice. Not an obligation. Normal.
What's funny is that when you commit to being consistent over the long-term, you end up seeing remarkable results in the short-term. That's the power of average speed.
2. Set a schedule for your training.
Most people never train consistently because they are always wondering when they are going to train next.
They are always wondering…
Here's a better idea: stop treating exercise as something to do when it's convenient and start setting a schedule for yourself to follow. This is what makes the difference between professionals and amateurs.
For example, I train every Monday, Wednesday, and Friday at 6pm. I don't have to think about when I'm going to train. I don't sit around and wonder which days I'll feel motivated to lift. I don't hope that I'll have some extra time to workout today. Instead, I put it on the schedule and then organize my life and responsibilities around it (just like you would organize your day around your class or your meeting or your kid's baseball game).
Setting a schedule for your training becomes even more important when life gets crazy. There will always be occasional emergencies that prevent you from working out. It's part of life. The problem is that most people miss one workout and before they know it, they haven't been to the gym in 4 weeks.
But when you have a schedule for your training, you have a way of pulling yourself back on track as quickly as possible.
Top performers make mistakes just like everyone else. The difference is that they get back on track quicker than most. Miss your workout on Friday because you were traveling for work? Guess what? Your next training session is already scheduled for Monday at 6pm. I'll see you there.
Let your schedule govern your actions, not your level of motivation.
3. Focus on the best exercises.
Great results come from great focus, not great variety.
Too many people waste time in the gym because they bounce around without any real goal, doing a little bit of this machine and a little bit of that machine. Thankfully, there is a simple rule that will always guide you toward the best exercises: the more an exercise makes you move, the bigger the benefits it will deliver.
This is why the clean and jerk and the snatch are the kingpins of weightlifting. They are the exercises that force your body to move the most (and the quickest). As a result, the people who do these exercises see incredible results.
Here's a short list of the best exercises. In my opinion, at least one of the first five exercises should be included in every workout.
4. Start light and train for volume before intensity.
Ask most people if they had a good workout and they'll say things like, “Oh yeah, it was so intense.” Or, “I'm going to be so sore tomorrow.” Or, “I finished my workout by doing a set to failure.”
It's great to push yourself, but the biggest mistake that most people make is not building a foundation of strength. Everyone wants to jump in and max out with a weight that is “hard.” That's exactly the wrong way to do it. Your workouts should be easy in the beginning. (See: How to Start Working Out.)
Training to failure is a good way to wear yourself down, not build yourself up. You should have reps left in you at the end of your workout (and at the end of each set). Take point #5 (below) to heart and your workouts will get hard enough, fast enough. Trust me.
The phrase that I like to keep in mind is “train for volume before intensity.” In other words, I want to build the capacity to do the work before I start testing my limits.
Just to be clear: volume doesn't have to mean “do sets of 20 reps.” (I rarely do more than 10 reps in a single set.) Instead, I like to think of volume over a period of weeks and months.
For example, right now I’m doing a 5×5 squat program (5 sets of 5 squats). I started light. The first week, I lifted with a weight that was very easy for me. Then, I slowly added 5 pounds each week. For weeks, it was still easy. Eventually, when I built up to a weight that was heavy, I had the capacity to handle it because I had already done dozens (if not hundreds) of sets over the previous weeks and months. Focusing on volume now allows you to handle the intensity later on.
5. Make SLOW progress each week.
Most people walk into the gym every week, do the same exercises with the same amount of weight, and wonder why they aren't getting stronger. You'll see people step onto the same treadmill, run two miles like they always do, and wonder why they aren't losing weight.
Here's a little story that explains the problem and the solution…
Imagine that you are in a quiet room and someone turns on a loud and noisy fan. At first, it’s obvious and irritating. But if you are forced to stay in the room long enough, the fan starts to become part of the background noise. In other words, your body registers the sound at first, but eventually it realizes “Oh, this is the new normal for this environment.”
Your body adapts and the noise fades away. Something similar happens when you exercise.
When you start to train, it's like turning on the fan. Something new is happening in the environment, and your body registers the change by getting stronger and leaner. But after a few workouts, your body realizes “this is the new normal.” Your body finds a way to adapt to this new environment, just like it did with the noisy fan. As a result, you stop getting stronger and stop losing weight.
What got you here won't get you there. If you want to see different results, you have to do something different. If you want to see progress each week, then you have to progress each week.
This is actually very simple to do. Add 5 pounds each week. Add an extra set this week. Do the same exercise, but rest for 15 seconds less between sets. These are all ways of changing the stimulus and forcing your body to slowly and methodically get better.
6. Record your workouts.
What gets measured, gets managed. If you can't even tell me how many sets and reps you did with a particular weight two weeks ago, how can you guarantee that you're actually getting stronger?
Tracking your progress is simple: get a small notebook and write down your workouts. (I use a little black moleskine notebook that I bought at a bookstore.)
At the top of the page, write the date of your workout. Then, simply write down the exercise you are doing. When you finish a set, record it in your notebook while you're waiting to do the next one.
Recording your training is especially important because it brings all of these points together.
You can look back and see how you're making long-term progress (point #1). You can see on which dates you trained and how often you were on schedule (point #2). You can verify that you did the best exercises each workout (point #3). You can see how you are slowly building up volume and developing a foundation of strength (point #4). And you can prove that you're making slow, methodical progress each week (point #5).
What You Should Do Now
Your could spend your entire life mastering these six points, but these are the basics that will make a real difference in your training.
Here are your action steps:
Set a schedule. When and where, exactly, are you going to train?
Get a notebook and pen to record your training.
Focus on the best exercises that make you move a lot.
Start with a weight that is very light and train for volume before intensity.
Slowly increase the weight each week.
At the beginning of December, a new member joined the Huddersfield Town Family Friendly Facebook Group. His name is Elias Bangura and he lives in Freetown, Sierra Leone. He is fairly new to Huddersfield Town but since our promotion to Premier League, our popularity is surging throughout many countries in Africa and seems to captured the heats of a little corner of Freetown.
In his local Town of Clinetown, he setup a kids football team and has decided to call the team Huddersfield FC Freetown.
His team consists of children ranging from ages between 10 & 16 years old, and although they have played a few friendly matches they are yet to play their first competitive match (Scheduled for 14th Jan).
We have been in regular contact with Elias to learn more about his team and the overall setup. As you can see from the photos and short video, they are well in need of a football kit & footwear for playing their matches.
Our admin team were thinking of ways we could help and also noticed some members who seemed to warm to the idea also.
Ideally, what Huddersfield FC Freetown need is footwear and kit. We would like to be able to send them some boots and trainers so they can continue to train or play their matches with the right gear.
We have been in contact with the club and they have very kindly agreed to donate a football shirt for each member of the team. Although this is a fantastic gesture by the club, we still need your help.
There are 2 ways you can help.
With this in mind, a crowd funding page has been setup so you can donate funds which will be used to purchase the additional kit and assist with shipping. The Crowd Funding Page is Below:
Please help us get Huddersfield Town FC Freetown the best looking Team in Sierra Leone.
Chris Smith , FORBES STAFF
For years FORBES has been the ultimate scorekeeper of sports business, tracking everything from the most valuable teams to the highest-earning players, from top agencies to biggest sponsors. But quantifying monetary success doesn't tell the full story.
The Dallas Cowboys, for example, are the world’s most valuable pro sports team, now worth $4.2 billion with a staggering $700 million in revenue last season. Cristiano Ronaldo is the world’s highest-paid athlete, taking home $88 million. Nike is the globe’s top sportswear brand, worth $28 billion and clocking $30 billion in annual revenues. And Creative Artists Agency beats all sports agencies, with a whopping $290 million in maximum commissions.
But what, exactly, makes the Cowboys, Ronaldo, Nike or CAA so successful? What is it that’s driving the impressive numbers on their balance sheets? It’s the business relationships they have throughout the sports ecosystem.
Introducing the FORBES SportsMoney Index, the definitive money ranking in sports. We’ve ranked 430 athletes, agencies, brands and teams, accounting for both their financial power as well as their influential relationships with others in the sports world. To create the SMI, we’ve combined all of FORBES’ SportsMoney annual valuations lists (sports teams, brands, athletes, agencies) and proprietary financial data into a single ranking that reflects their monetary success and how their values affect one another. This is the first time that a cross-category ranking of sports business influence has ever been compiled. For the complete SMI visit www.forbes.com/sports-money-index.
When 24,500 Huddersfield Town faithfuls in The John Smith’s Stadium at 3-0 down, stood and clapped off the man largely responsible, they unknowingly reminded the ‘big six’ and their disciples how football used to be.
It reminded us of the correct spirit Premier League, the thrill of seeing the likes of Harry Kane, Alexandre Lacazette and Sergio Aguero players who cost more than their entire squad, the thrill of Huddersfield being in the league of dreams.
The volcano of drive, devotion, passion and hard work that has taken to get them there is still there has erupted, and is spewing out through their support.
They, despite being 3-0 down, at 80 minutes hadn’t resorted to abusing the visiting fans or berating their players. Why? They didn’t even look unhappy. Why? Because they came to watch football.
They were too busy singing and roaring on their team, full support the whole way through, the ‘Huddersfield Massive’, parents, kids and grandparents.
Despite the 4-0 drubbing, the display put on by Pochettino’s men and those before them, was exactly what they came to see, and despite the heavy loss, they relished it.
Spurs Fans Return the Favour
The reaction of the Spurs fans, more used to anti-Semitic taunts than respect, was immediate.
Returning the compliment, the visitors cheering the home as the they as they left the stadium, touched but shocked that their hosts had given not only given Kane a standing ovation when substituted, they also applauded the team off at the end.
Something that hasn’t been seen very often in the English game at the highest level, for many a year.
They hadn’t once berated or insulted their players, visitors, or their fans, they were busy singing and trying to pull their team back, right up until the applause. Like fans used to.
Had they been fans of any of the top six, they probably would have already left, phones in hand to vent their disgust, expel the venom, having told the opposition what they think of them.
With the gifs, the tweets, the abuse, and the photo-shopped pictures of players and managers; derogatory Fan TV; podcasts; facebook; and instagram.
It’s a world where social media has become the new Football Factory, the remission of physical violence from the support of the English has replaced with a new breed of hate, spreading like an aggressive cancer.
Social media allows fans to have a virtual punch up. Instead of a few pints and fisticuffs, the I-phone is the new broken bottle. Anyone can join in, no riot police, no Black Mariahs. Men, women and children all get to join in, when their own or a club they hate takes a loss, or one of their players has a bad game. No arrests will be made, shops looted, tear gas expelled, or club bans imposed, but damage caused by the virtual rioting is not so easily fixed.
The glory of the Champions League has perhaps wiped away the the sport in the Premier League. Huddersfield, fresh from the Championship, haven’t yet been spoiled by the desperation for ‘marquee signings’ and the merciless charge for the top four.On The FieldThe Mourinhos, and the Guardiolas who snarl at snap at each other like, well, terrriers, also at referees, officials, and press showing little regard for the FA or indeed for their employers.
There is a new way to play your opponents, and the media. The mind as opposed to the football game. Giving a bad example to both players their fans, more poignantly, targets and excuses for all losses.
No ‘bitterness at the John Smiths’ Stadium
The capacity crowd at the John Smiths’ Stadium despite the heavy home loss, were not holding placards with ‘Wagner Out’. They simply shrugged off the defeat and respectfully applauded the display. Fans hoping the Terriers will give them a better game next time.
If Leicester’s starry eyed players and fans had held on to their mid table humility a bit longer, instead of assuming a Champion’s grandeur following their unexpected League Title, Claudio Ranieri may still be in charge.
Their ‘One Season Wonder’ taunts aimed at Harry Kane wouldn’t be so ironic; and they wouldn’t now be struggling with Craig Shakespeare.
If the Terriers’ and their fans are to learn anything from those teams they aspire to, and still enjoy the football like they did at the weekend, is to be smart.
The Premiership is angry. Don’t be angry. Be supportive. Be like Huddersfield Town.
Fresh off completing his record breaking ride around the globe, setting a new world record of 78 days 14 hours and 40 minutes in the process, Mark Beaumont is in the GCN studio!!
Best advice from the Global Cycling Network
What bike should you buy? Simon from GCN explains the key differences between gravel bikes, aero bikes and lightweight bikes and tells you what to look out for.
Buying a bike is a big decision. Get it right with our buyer's guide. In this video, Simon takes you through the key differences between bikes and explains the things that you should be looking out for when you make this important purchase.
Should you buy a cyclocross bike? A gravel bike? What about road bikes – is it better to buy a lightweight bike or a climbing bike? If you want to ride off road, should you buy a mountain bike or a gravel bike?
We explain all in this video. Don't forget to leave your questions down in the comments and LIKE and SHARE this video.
If you'd like to contribute captions and video info in your language, here's the link 👍 http://gcn.eu/oI
Cyclist Mark Beaumont finishes record-breaking 'around the world in 80 days' cycle a day early