HubSpot also recommends this 2018 Instagram for business guide.Get the Guide
Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags?
Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image.
Here's the thing, though: with great power comes great responsibility (#spiderman).
Hashtags can skyrocket your business to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient, e.g.: #happy #superhappy #ecstatic #jumpingforjoy #whatsanothersynonym.
We want your business's Instagram posts to receive optimal engagement, so we've put together an ultimate guide for using Instagram hashtags in 2018. With this guide, you won't just attract followers -- you'll attract the right followers.
Why are hashtags important?
Hashtags are essentially Instagram's sorting process. With around 95 million photos posted on Instagram every day, it's difficult for Instagram to efficiently deliver the right content to the right people. Hashtags help your post get discovered by viewers most interested in seeing it.
Krystal Gillespie, HubSpot's Social Media Community Manager, explains the importance of hashtags this way: "Hashtags are like a funnel. For instance, #marketing is incredibly broad and attracts all types of posts. We've found #digitalmarketing or #marketingmotivation gives us a more specific, targeted reach. The audience searching for these hashtags are also trying to narrow their search to what we offer related to Marketing, so we're actually reaching more of the right people."
Essentially, hashtags are a better way to categorize your posts. They help you reach a target audience, and more importantly, they help your target audience find you. These users are more likely to engage with your post because your post is exactly what they wanted.
Top Instagram Hashtags 2018
Adding one of the most popular Instagram hashtags to your post doesn't necessarily mean you'll see more interaction. Since the hashtags above are so popular, they are being used by millions of people, so your post will most likely be obscured by the competition. Narrowing your hashtag topic is important, but we'll get to that next.
Here are some of the top Instagram hashtags of 2018.
Instagram users build their photo galleries on good feelings. For this reason, the #love hashtag is ever present next to the pics of friends, family, vacations, and beautiful scenery.
Occurrences of this hashtag are inspired by the @instagood Instagram account, which scours the Instagram community for excellent photos and videos that are just too #instagood not to share. Add this hashtag to your content for a chance to be reposted.
This is the quintessential selfie hashtag, indicating to the Instagram community that the photo it's captioning is a picture of you.
#Cute puts your content in a pool of Instagram photos and videos that elicit "awes" from all over the Instaverse. If you think your puppy is the cutest puppy that ever lived, it deserves a photo with this esteemed hashtag.
#Tbt stands for "Throwback Thursday," and encourages Instagram users to post an old photo of themselves or an event they're reminiscing over. Everyone likes content from the good old days -- here's your hashtag for enjoying the nostalgia.
Managing a business account? This hashtag is a surefire way to attract more followers and repeat visitors. If you plan to post daily content, all around a common theme, add the #photooftheday hashtag to increase your exposure.
#Instamood is all about the vibe or emotion a photo or video elicits. Pretty scenery, a day at the beach, or a night out with good people were all prominent under the #instamood hashtag in 2018. Landscapes are a popular starting point when figuring out what to post on Instagram, according to Jumper Media, and they fit into this hashtag perfectly.
#Iphonesia is dedicated to the burgeoning community of Instagrammers in Indonesia.
Meal pics are the bread and butter (no pun intended) of a people-oriented Instagram account -- and 2018 was no exception. Use the #food hashtag to caption your next delicious Instagram photo.
On Twitter, #MondayMotivation encourages inspiring quotes and messages to help people start the week off on the right foot. On Instagram, the #motivation hashtag has come to caption anything from a photo of a user after a big gym session, to a computer screen right before he or she gets to work.
The above 10 hashtags might have helped define Instagram over the last year, but there are still plenty more that end up trending every year. The following hashtags can help inspire photos and videos that Instagram users always seem to find captivating -- and are sure to in 2019.
Top Trending Instagram Hashtags
This one goes out to all the photos and videos that encompass the essence of your life.
Away for the weekend? Show your followers where you are, using this hashtag to indicate you're traveling somewhere new.
Get in on a trending community of workout warriors with photos and videos from your best exercise sessions, using the #fitness hashtag to share the moment.
Reposting is a common function on Instagram that allows you to share content from other users, with credit back to the original user. Use the hashtag, #repost, to tell others on Instagram that you were inspired by this photo or video.
#Igers is short for "Instagram users." If you've got a photo or video that encompasses the Instagram community, show your solidarity with this colloquial hashtag.
This hashtag is similar to #photooftheday -- one of the most popular hashtags of 2018 above this list -- and is perfect for Instagrammers who post every day.
Interested in building a fast list of followers on Instagram? #Followforfollow tells everyone who browses this hashtag that you'll follow users who choose to follow you. This hashtag is always trending highly.
#Likeforlike is similar to the #followforfollow hashtag explained above. Use this hashtag if you want to increase engagement on your Instagram account, telling users that you'll like their photo or video if they like yours.
Instagram offers so many different filters to help enhance photos, it's practically assumed that any picture on Instagram has been edited. But if you're posting a pic that was beautiful all by itself, let the world know that this gem didn't need a filter to look so nice.
#Ootd stands for "Outfit of the Day," a hashtag dedicated to Instagram users who love showing off new clothing and styles on a regular basis.
#Fashion is a fairly self-explanatory hashtag. Fashion brands and clothing models alike are some of the most prolific users of this hashtag.
If it's not fun, it's not Instagram-worthy. Make it known to millions of Instagram users that you had a blast in your latest photo or video with this popular hashtag.
How to Use Hashtags on Instagram for Business
1. Keep your hashtags organized.
To create an efficient hashtag system, you can use Excel or an Instagram analytics tool. If you choose an excel sheet, you'll need to manually keep track of which hashtags you use, how often, and which ones correlate to your most popular posts. Over time, you'll see relationships between certain hashtags and your most popular posts, and this can help you decide which hashtags work best for your brand.
If you have a more advanced social media team, you might want to consider a tool like Iconosquare, which automatically stores top hashtags and provides reports on which hashtags reach the most people.
For smaller businesses with limited budgets, Krystal Gillespie says that, "an excel sheet is the best way to start. Once you get more advanced I would highly recommend using a tool to track the data. A manual system can get overwhelming when you're posting three times a day and using about 20 hashtags per post."
2. Figure out your magic number.
Most top brands -- 91% of them, to be exact -- use seven or fewer hashtags per post, so it's easy to assume that's the magic number for everyone … right? Krystal explains that this isn't always the case: She told me HubSpot has been more successful with hashtags ranging in the low 20s.
The point is, you can't know how many hashtags work best for you until you test it. For HubSpot, it took the team several months to find a number that worked best, and during our trial period, we ranged from seven to 30. Give yourself the same flexibility for trial and error.
3. Narrow your hashtags.
There are two big reasons more specific, smaller-volume hashtags are better for your brand: first, you can compete in a smaller pool. HubSpot, for example, doesn't typically use the hashtag #marketing because it's too broad. If you search #marketing, you'll find pictures of restaurants, inspirational quotes, before-and-after hair style pictures, and memes.
The randomness of #marketing leads me to the second reason specific hashtags are a good idea: as a user, I'm more likely to find what I need if I search for something specific, and when your business comes up for my specific search request, I'm more likely to be happy with what I found.
Krystal explains: "Keeping a hashtag close to the interests of your brand really helps. We try to use hashtags tailored for a specific topic and then narrow it down further -- for instance, we'd use #SEOTips if our marketing post was mostly about SEO."
Think of it this way: #dogs is more popular, but it has a wide demographic. If I search #goldenretrieverpuppies and I find your post, I'm more likely to engage with it because it's exactly what I wanted.
4. Research what other people are hashtagging.
An easy way to generate hashtag ideas is to make a list of your followers or competitors and research what they're hashtagging on their own photos. It can also be particularly helpful to research what influencers in your industry are hashtagging -- by definition, influencers are people with a large social media following, so they must be doing something right.
5. Test out related hashtags.
When you type a hashtag into Instagram's search bar, Instagram shows you related hashtags in the scroll-down menu. Instagram also delivers related hashtags on the next page after you click on a hashtag. This is a simple way to create a longer list of hashtags to try out.
6. Follow your own hashtag.
Another way to use Instagram hashtags for your marketing purposes is to follow your own hashtag. Krystal explains, "On Instagram I actually follow the hashtag #hubspot so I can find anyone who talks about us and connect with them. As long as your account isn't private, people will be able to find you via the hashtag."
Following your own hashtag is an effective way to engage with other people talking about your brand and develop better relationships with them.
7. Create a brand campaign hashtag.
This is the trickiest item on the list, but if done successfully, it can pay off big time. Some businesses have successfully attracted followers by creating their own campaign hashtag. A campaign hashtag needs to be funny, clever, or at least memorable in order to work.
Campaign hashtags are particularly useful for promoting a new product or upcoming event, or even just inspiring people. Red Bull, for example, encouraged followers to post Red Bull pictures with a #putacanonit hashtag (see what I mean about clever?). LuLuLemon, rather than running a more traditional ad campaign, developed a positive connotation for their brand by asking followers to post real, active pictures of themselves with a #sweatlife hashtag.
For the remainder of this article checkout the Original Hubspot Article
From the first mobile phone to 4G LTE, the telecommunications industry has changed plenty in just a few decades. We've jumped four G's, or generations, very quickly. Now the market is poised to break into the fifth generation, which promises 100 to 1,000 times the speed of 4G LTE. That means you might be able to download a full-length movie in a matter of seconds. More important, 5G will enable a new wave of ultra-efficient, Internet-connected devices.
But what is 5G really, what kind of benefits will it provide, and how long will we have to wait for its high-speed arrival?
Maybe not as long as one might hope. The 5G standard has been finalized, and carriers have acquired the spectrum they need for next-gen speeds. After interviews with numerous experts in the field and representatives of device and component makers, we have a good idea of what to expect, and when.
Here's everything you need to know about 5G.
The Latest News (September 2018)
What is 5G?
The term 5G stands for fifth generation. A generation refers to a set of requirements that determine what devices and networks qualify for the standard and will be compatible with each other. It also describes the technologies that power the new types of communication.
Second generation, or 2G, launched in 1991 as a set of standards that governed wireless telephone technology, without much concern for data transmission or the mobile Web. Third generation, 3G, focused on applications in voice telephony, mobile Internet, video calls and mobile TV. And 4G was designed to better support IP telephony (voice over IP), video conferencing and cloud computing, as well as video streaming and online gaming.
The finished 5G specification covers the 600 and 700 MHz bands, which carriers have invested in for 5G speeds.
Will 5G Be Capable of?
"You'll be able to download a full-length feature movie in a matter of seconds as 5G evolves," said Ted Rappaport, director of NYU Wireless, a research center at NYU's Polytechnic School of Engineering. According to Rappaport, the fifth generation could offer speeds of up to 1,000 times that of 4G. In fact, we could see speeds of "10 gigabits per second or more, with one to several hundred of megabits per second at the edge of the cell (site)," Rappaport said.
Besides faster movie downloads, expect the higher speeds of 5G networking to provide the kind of low latency needed to run demanding virtual reality apps on standalone headsets. You'll also have quicker access to documents, photos and files in the cloud.
But let's not get too excited. Before 4G LTE was actually realized, the industry feverishly proclaimed speeds of up to 300 Mbps. When LTE launched, real-world speeds averaged only about 5 to 12 Mbps for downloads and 2 to 5 Mbps for uploads. According to Paul Carter, CEO of Global Wireless Solutions, a company that conducts network testing and analysis for carriers and operators worldwide, LTE speeds realistically range between 5 and 8 Mbps across a city.
What Will 5G Impact Beyond Smartphones?
While you can expect faster throughput on your mobile device — once you have a 5G-capable phone connected to a network delivering data at faster speeds — equipment makers and network operators seem even more excited about 5G's potential in other areas. For instance, 5G is expected to enable more efficient communications between different devices, said Asha Keddy, vice president of standards and advanced technology at Intel.
Take connected devices. A 5G-enabled smart-home hub pinging a sensor for status updates wouldn't need huge throughput or for the signal to travel a long distance, but it will need a speedy response. Devices that are 5G-capable will be able to tap the right frequencies to send signals based on what kind of message is being sent.
Qualcomm recently hosted the press at its headquarters in San Diego to show off 5G uses, and two of the more compelling demos had little to do with smartphones. In one, Qualcomm reps showed off a major city could add millions of connected devices — everything from location-tracking wearables to smart street lights — without seeing any negative impact on network speeds. In another demo, connected cars were able to send signals to each other about an accident and an approaching ambulance, adjusting how they drove in the process — something that figures to have major implications for self-driving automobiles.
Qualcomm demonstrated those use cases at Mobile World Congress in February.
How Will 5G Work?
Two words: millimeter waves, or high frequencies above 24 gigahertz.
Think of the bands of radio waves available to us as a triangular beaker filled with some water. Today's telecommunications mostly takes place in the lower bands, toward the base of that beaker. Virtually no traffic (represented by the water in the beaker) is taking place above the 24-GHz mark right now, because those waves tended to have shorter ranges and worked within shorter distances. For example, AT&T’s 4G LTE network currently operates in the 700 MHz, 850 MHz, 1.9 GHz and 2.1 GHz bands.
Developments over the last few years have changed all that, though. NYU researchers shook things up in May 2013 when they published a paper in IEEE Access, showing that it's possible to use millimeter waves for long-distance transmissions. And in October 2014, Samsung demonstrated its ability to achieve a data transmission rate of 7.5 Gbps by tapping into a 28-GHz network. That rate translates to a 940 MB download in a second, although that’s under ideal conditions.
Qualcomm developed the first millimeter-wave modules small enough to fit inside a smartphone. The QTM052 mmWave antenna module family and the QPM56xx sub-6 GHz RF module are the first fully integrated 5G NR millimeter-wave and sub-6 GHz RF component for mobile, and they're tiny enough that up to four modules can fit inside one phone. Qualcomm in July made the modules available to smartphone makers, which means 5G-ready phones are just around the corner.
When Can I Expect 5G?
We're starting to see some real movement when it comes to 5G deployment, though we're still a ways out from taking advantage of the high speeds promised.
In December 2017, the telecommunications companies who make up the 3rd Generation Partnership Project agreed on the first standard for 5G. The Non-Standalone 5G New Radio specification covers 600 and 700 MHz bands and the 50 GHz millimeter-wave end of the spectrum. In June, the group finalized the Standalone 5G NR specification.
Now that a standard has been agreed upon, carriers and hardware makers are building out networks and devices optimized for 5G speeds. Last October, Qualcomm successfully tested a 5G connection on a smartphone over the 28 GHz millimeter wave frequency. The company unveiled a smartphone reference design for other hardware manufacturers to build on, though Qualcomm won't be bringing its own phone to market.
The Japanese government has also declared its intention to show off 5G capability for practical mobile phone use at the Tokyo Summer Olympics in 2020.
So when can the rest of us expect to see 5G? When we talked to Eduardo Esteves, vice president of product management at Qualcomm in 2015, he told us deployment was a few years out. "Early 2020 or 2021 is really when we're going to start seeing initial commercial deployment of 5G," he said at the time — a timeframe that looks to be on schedule a year later.
AT&T plans to introduce mobile 5G service for both consumers and businesses in 12 cities later in 2018, though those trials will be conducted with a puck-like hotspot and not a phone. On Sept. 10, AT&T expanded its 2018 5G rollout to Houston, Jacksonville, Louisville, New Orleans and San Antonio, after initially confirming service for Atlanta, Charlotte, Dallas, Indianapolis, Oklahoma City, Raleigh and Waco.
That will give AT&T a leg up on Verizon in terms of mobile reach. Big Red is launching 5G residential broadband to five cities, starting with Sacramento, Calif., this year.
As for T-Mobile, it announced at the 2018 Mobile World Congress trade show that it was building out 5G in 30 cities, with New York, Dallas, Los Angeles and Las Vegas the first to support 5G smartphones next year. The Uncarrier just inked a second $3.5 billion deal with Ericsson as its 5G equipment supplier. For its part, Sprint is promising that customers in six cities — Chicago, Dallas, Los Angeles, Atlanta, Houston and Washington D.C. — will begin to experience "5G-like capabilities" in advance of a rollout next year.
Meanwhile, phone makers are beginning to tease early 5G -compatible handsets. Huawei's Honor brand has confirmed its first 5G device will drop in 2019, while LG and Sprint are partnering on an exclusive phone that is expected to launch in the first half of the year. There's also Verizon's Moto Z3, which will receive a 5G-enabling Moto Mod around the same time.
What Will Happen to 4G?
Just as 3G continues to exist today in our 4G-rich landscape, 4G will hang around as 5G takes over and even see continued development. While the industry works on bringing 5G to the masses, carriers and other players will continue to develop existing 4G LTE networks on a parallel track.
Mark McDiarmid, T-Mobile's vice president for engineering, who's also part of the Wi-Fi Alliance, said, "Whatever we develop for 5G, it will certainly incorporate all of what we've done for 4G, and work seamlessly with 4G."
But beyond 4G, older technologies like 3G and 2G will start to go away and won't be compatible with 5G.
3GPP's current definition of LTE states that the highest theoretical peak data rate the technology can achieve is 75 Mbps up and 300 Mbps down. LTE-Advanced sees that rate increased to 1.5 Gbps up and 3 Gbps down, using carrier aggregation (CA), a method of increasing data speeds and capacity by combining bands of spectrum to form wider channels.
Some carriers are working to reach 4G's promise as a stop-gap between current speeds and 5G. AT&T is bringing its 5G Evolution network to 20 cities around the U.S., but that branding is a misnomer. AT&T's network is not actually 5G, but offers LTE Advanced features to AT&T customers with specific smartphones, such as the Samsung Galaxy S8 and Note 8, LG's V30 and the Moto Z2 Force Edition.
Where Will I Be Able to Get 5G?
In addition to Korea and Japan, countries such as Germany and the U.K. have promised to bring 5G to their residents. Finland's already building a 5G test network in the city of Oulu. The U.S. is also expected to be part of the first wave of countries to deploy next-gen mobile broadband, given the carrier plans outlined above.
While standards have been similar globally in the past, spectrums and bands used by each nation have been different. For 4G LTE alone, some European operators used 2.6 GHz for their networks, while China used 2.5 GHz and Japan rides on 2.1 GHz. Many Southeast Asian markets are using 1.8 GHz. This means your 4G LTE phone won't necessarily support LTE networks worldwide.
That will hopefully be different with 5G. Kris Rinne, chairwoman for the board of governors of 4G Americas, told us that alliances such as 3GPP and 4G Americas are working on standardizing the spectrums and standards across international borders for easier global access.
Some experts remain unconvinced but the case against lots of screen time for kids is getting stronger.
There's no shortage of voices warning that our kids' obsession with screens is doing them harm, but first among them is probably Jean Twenge, a psychology professor who has emerged as the country's top prophet of doom about kids and screens (you may have read her memorably titled Atlantic article "Have Smartphones Ruined a Generation?")
Twenge has made a career out of sounding the alarm that too much screen time is behind rising rates of depression and anxiety in young people. Now she and colleagues are out with a new and bigger study in this same genre. The massive trawl through government surveys on the habits and well-being of 1.1 million kids is strong evidence that screen time and unhappiness are rising in lockstep.
If it walks like a duck and quacks like a duck...
The discussion around kids and screens is a tricky one for psychologists as it is both unethical and impractical to design an experiment where you randomly assign half the kids to gorge themselves in mindless YouTube videos and ban the other half from touching a screen to see which group ends up happier.
Instead, scientists have had to rely on studies like Twenge's that look at both screen time and mental health measures and see when the two appear to be rising (or falling) in sync. This sort of research can't definitively prove causation -- some other third factor might be causing both screen time and unhappiness to go up -- but it can nail down how closely linked the two are, providing evidence that one really is driving the other.
And as far as this type of study goes, this one is hard to beat in terms of scale. It found that from the 1960s to the early 2000s kids reported gradually rising levels of life satisfaction, self-esteem, and happiness. Then in 2012 - precisely the time that more than half of Americans started to own a smartphone -- those trends reversed and kid's overall well-being started to decline.
A deeper dive in the data also revealed an association between small doses of screen time and greater happiness on an individual level, i.e. particular kids who reported spending less time with their screens also reported greater life satisfaction. Is that definitive proof that phones are making kids unhappy? No, but it sure looks suspicious.
Skeptics are still not buying it.
These won't come as any great shock to some, including ironically a lot of tech icons like Steve Jobs and Bill Gates who strictly limited their own kids' screen time. But others remain suspicious of Twenge's quest to convince us all that screen time is making our kids miserable.
Besides underlining that her work can only prove correlation and not causation and that the effects detected are small (kids are only a little worse off), many of these skeptics also take issue with the whole idea of "screen time" as a concept. Screens, they point out, can be used for a whole lot of different activities, from arranging real world activities to watching people blow the heads off digital zombies. It's silly to lump everything together.
"A wave of new research is now challenging the long-held orthodoxy that screen-time is bad for children: some, it suggests, might even benefit them," reports the UK Telegraph. "Consuming digital media does not always lead to children consigning themselves to their bedrooms with just their screens for company. In fact, they can often help to bring families together, as parents watch films, play video games and use messaging apps with their children."
This back-and-forth among experts is confusing for parents, and the bad news is that as the science of kids and screen time is still young, there's unlikely to be a definitive answer any time soon.
Which is also the good news. Given the uncertainty among child development professionals, there is no reason for parents not to trust their own instincts and make decisions about gadgets that seem reasonable to them. The state of the science as of today suggests you should be cautious, be thoughtful, but don't be extreme (or judgmental of other parents' choices.)
Launched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users.
On average, users under 25 spend around 32 minutes a day on Instagram, while those in older age groups spend more than 24 minutes per day.
Considering these stats, it’s clear that this feature offers an amazing opportunity for businesses to reach a broader range of audience and promote their brand, taking the engagement on a whole new level.
In fact, according to Instagram, 1 in 3 of the most viewed Stories are from businesses. So, not using Stories could mean you’re left behind your competition. At 99firms, we have created the infographic below so you can learn more about how other businesses use Stories to give voice and personality to their brand.
A Simple Guide to Understand Blockchain with a Real World Analogy
Everyone is talking about Bitcoin these days, from your barber to your friends working at stock market. Don’t worry this article is not about several other articles talking about making money from Bitcoin. However, I will try to help you understand the underlying technology which makes Bitcoin work and how this concept of blockchain can be useful in the coming decades.
What is Blockchain? — A Real World Analogy
Parking Model to Technical Model
“Blocks” make Blockchain
What happens if a lock-key pair is changed?
How do the blocks recover from modification?
Phew!! that was a lot of information to digest. This was the part I of the full beginner’s guide, providing the basic foundation for Blockchain. I hope this article prepared you for some good discussion with your friends regarding Blockchain. See you in the next release of this series where we will talk about Ethereum, Smart Contracts and Mining.
If you want to win new business and build a valuable network on LinkedIn, it's all about understanding how to find (and utilize) context for a one-on-one conversation.
With the plethora of available data on all 550 million members of the world's largest social platform for professionals, LinkedIn makes "cold" introductions and exchanges easy to accomplish.
Taking just a few moments to glance at someone's LinkedIn profile gives you any number of potential ice-breakers or conversation starters--where someone lives, his or her job title, where he or she attended school, hobbies and interests, awards and honors, publications, and so on.
In short, you should never be reaching out to someone on LinkedIn with a "cold" or generic invite or message.
Instead, you need to find context for the conversation, meaning you quickly share the reason why you are reaching out to someone on the network while also asking an ice-breaker question.
The Best Place to Find New Business on LinkedIn
Now, there's no easier (or better) place to begin one-on-one conversations with potential employers, business partners, or customers than the "Who's Viewed Your Profile" section of LinkedIn.
(Note: You can find the "Who's Viewed Your Profile" page by clicking on the number of recent profile views highlighted on the far left section of your LinkedIn Feed or in "Your Dashboard" on your profile page.)
With "Who's Viewed Your Profile," LinkedIn literally gives you the names, faces, and profile information of every single person who takes the time to check you out on the platform.
"This month we refreshed the 'Who's Viewed Your Profile' page with a new look and brought back functionalities that provide a quick snapshot into who has visited your profile over time," LinkedIn recently shared on its blog. "Whether it's because they noticed you changed jobs, saw something you posted in their feed, or they generally wanted to know more about your professional life, someone viewing your profile is a great indicator that they could be open to reconnecting.
"Use these insights as an 'in' to reach out. For example, if you notice someone from a company you're interested in has viewed your profile, send them a message to ask about their role or invite them to coffee."
See how easy this is?
Someone looking at your LinkedIn profile means they are interested (to some degree or another) in who you are and what you do.
Now, if you've set up your profile the right way, that person will immediately be "warmed up" and ready to engage you even more based on what he or she discovered by reading through your profile page.
(Note: If you need help setting up your LinkedIn profile properly, I have a copy-and-paste template you can use to instantly make it more appealing to your ideal clients and customers.)
Someone Viewed My Profile--Now What?
Once someone views your profile page on LinkedIn, you'll want to reach out as quickly as possible with an invite to connect (if you're not already first degree connections).
And, best of all, you now have some great context for this new conversation.
So, when you see someone who viewed your profile and that person is not yet connected to you, send them a personalized invite that reads like this:
Hi [NAME]--noticed you checked out my profile here on LinkedIn and thought I'd reach out to connect. Curious how you came about finding my profile and what made you want to have a look? Either way, would love to connect, learn more about what you're up to professionally, and see how I can help you out. Cheers!
That's a simple, easy, and effective invite script you can use over and over again with anyone who views your profile each day. Best of all, it will spark a one-on-one conversation inside your LinkedIn messages, given that you're asking the person to explain A) how they found you, and B) why they were interested in your profile.
Why Are You Looking at Me?
If someone is already connected to you (first degree) and has recently viewed your profile, you'll want to send them a direct personal message right away.
Why did this person (whom you're already connected to) suddenly look at your profile? What caught their eye? Are they looking for someone who has your skill set or specific products and services? Did someone recommend they check you out?
There are all kinds of reasons to want to know why, so here's a script you can use to send as a one-on-one personal note to those people who recently viewed your profile:
Hey [NAME]--noticed you recently checked out my profile here on LinkedIn. Curious--what piqued your interest to view my profile? Was it a status update, article, or something else I recently shared? Also, how are things going? What's new in your world, professionally? Excited to chat more and thanks for stopping by my profile!
This is another copy-and-paste, conversational script you can use to spark some one-on-one engagement with someone who has you on their mind. It also helps you understand (based on what the person tells you) what type of content or methods that you're deploying on LinkedIn are leading to profile views with your existing connections.
The Power of a Profile
Even LinkedIn acknowledges how important the "Who's Viewed Your Profile" feature can be to lead generation and job opportunities--especially if you have a premium (or paid) subscription to the site.
"With LinkedIn Premium, you have the added benefit of looking back at all the people who have viewed your profile over the past 90 days," LinkedIn notes in its recent blog. "This means more chances to reach out to folks, and gives you the assurance you won't miss an opportunity to connect or reconnect with someone."
Context is everything when it comes to creating a "warm" conversation with a potential employer or prospect online, and that's why LinkedIn's treasure trove of user data is critical to utilize when you're reaching out to others on the platform!
The funny thing about language is how words and phrases seep in everyday use without anyone realizing exactly where they came from. As ubiquitous as technological devices are in our daily lives, so is the vocabulary that is attached to the innovation that made them possible.
But who invented the words that have become so commonplace? Read on to find out.
If you have referred to a tech problem as a bug, you can thank pioneers including Thomas Edison and U.S. Navy Rear Admiral Grace Hopper. Edison used the term in some correspondence about the development of the telephone in 1878, and Hopper, one of the inventors of the electronic computer in the 1940s, is believed to have coined the term when she discovered an actual moth trapped inside one of her prototypes.
If you’ve used a site such as Yelp or TripAdvisor to narrow down your choice of restaurant or lodging, you’ve taken advantage of crowdsourcing. But the term wasn’t invented until 2006, in an article in Wired by a writer and editor named Jeff Howe.
A Stanford engineer named Doug Engelbart invented the computer mouse as a prototype in 1961. But why it was called a mouse is a little bit of a mystery. According to the Computer History Museum, Engelbart couldn’t remember who was responsible for calling it a mouse. The name served as a shorthand to describe the device, which at the time had a long wire that made it look like a rodent with a tail.
Open source software, which comes with code that anyone can access and improve or change, wasn’t always called “open source.” Scientist Christine Peterson came up with the term in 1998 at the Foresight Institute, a nonprofit think tank dedicated to nanotechnology and advances in AI. Today, companies such as Amazon, Google and Microsoft all use open source as a part of their business models.
While it's hard to pin down the one person who decided that junk mail should be called spam, internet entrepreneur and author Brad Templeton says that the famous Monty Python viking spam sketch, which made the lunch meat synonymous with unrelenting repetition, was adopted by the users of very early chat rooms in the late 1980s to describe the process of overwhelming a computer with data to crash it.
In 1997, a writer named Jorn Barger created a site where he shared links with readers called Robot Wisdom WebLog, with WebLog short for logging the web. In 1999, a programmer named Peter Merholz shortened the phrase even further to blog, which started gaining traction by users of platforms such as LiveJournal and Wordpress.
While the definitive source of the term big data -- which is used describe a collection of analytics that companies use to predict customer behavior -- is a little fuzzy, according to some digging done by New York Times reporter Steve Lohr, the person responsible for its popularization is a man named John Mashey, a computer scientists who was VP and chief scientist at company called Silicon Graphics in the early 1990s and 2000s.
While we share memes every day, the word actually didn’t get its start online, but in a different field of science. It was coined by Richard Dawkins, the famous British evolutionary biologist who was a professor at the University of Oxford. He introduced the word in his 1976 book The Selfish Gene, and used it as a way to describe how trends and societal practices catch on and become popularized.
Internet of Things (IOT)
The phrase is used to describe a system of everyday items that are built to be equipped with wi-fi capabilities. Think of the setup of a smart home, with for example, a refrigerator that knows when to order new groceries. Kevin Ashton, a British author and scientist who is an expert in the field of sensing technology, coined the term in 1999 when he was working at Proctor & Gamble to help improve supply chain communication systems. He is also the founder of the Auto-ID Lab at MIT.
If you were wondering why crazy successful tech startups -- ones that are valued at more than $1 billion -- are called unicorns, you can thank Aileen Lee, a venture capitalist and the founder of the firm Cowboy Ventures. Why unicorn? Because of the mythic rarity of a startup reaching that milestone. Not something you see in the wild every day, if at all.
As far as I know, I never took “thisisyourdigitallife,” the personality quiz that researcher Aleksandr Kogan used to harvest 50 million Facebook profiles which he then turned over to Cambridge Analytica, the voter-profiling company that worked on the 2016 Trump campaign. But as details of this story emerged over the weekend, I was moved to check out which third-party apps I had given access to my Facebook data over the years. (Here’s my colleague Marcus Baram’s tip on how to pull up your own list.)
I can’t say that what I found stunned me, because … well, I didn’t know what to expect. But it turned out that I’ve given 300+ apps and services permission to rummage around in my Facebook data over the years.
They break down into some broad categories:
How about things that I know I want to be connected to Facebook? There are shockingly few of them. I granted Twitter access so it could push my Tweets into my Facebook news feed. I’m happy to allow apps like Nuzzel and Patreon to see my Facebook friends so I can find them on those respective services. And Ancestry grabs photos from my relatives on Facebook and adds them to my family tree, which is nice. That’s about it, though.
Now, I don’t have any reason to suspect that anyone at any of the 333 apps and services I’ve permitted to poke around my Facebook has used it for underhanded purposes, as researcher Kogan is alleged to have done. But the fact that I can’t even remember some of the names on my list tells me that I haven’t taken the whole matter seriously enough. I clicked without thinking. Over and over. For years.
Here’s what I’m going to do henceforth:
So help me, I like Facebook and have no intention of leaving it or even grinding my activity down to the bare minimum. But with very few exceptions, the value I get out of it is created by my friends and acquaintances posting stuff I care about. Almost everything else is dispensable–and my plan is to start dispensing with some of it.
By Michael Grothaus - 3 minute Read
You can’t go back in time and not post those embarrassing photos, but you can erase your mistakes before your future boss Googles you.
When I graduated from college in 2000, social media didn’t really exist, and managers didn’t do Google background checks. I didn’t realize how easy I had it compared to today’s graduates.
“It isn’t at all uncommon for hiring managers to look at Facebook or Instagram to see what type of person the candidate is. You can gauge what someone’s like from an interview, but only to a certain extent,” says Callum Williams, a senior recruitment consultant at FRG Technology Consulting. “The attitude [the applicant] displays once they have the job could be entirely different, so social media can offer valuable insight at times.”
If you’re entering the workforce now, you were raised in an era where social media has been ubiquitous. Your posts from high school might come back to haunt you when a prospective employer searches your accounts.
Of course the best way to stop embarrassing posts from coming on to the radar of a prospective employer is not to post things that you wouldn’t want your boss to see in the first place. But if you’re reading this article, it’s clearly too late for that. So here are some steps you can take to reduce the chances that your past online activity and digital footprint will hurt your job prospects.
Make Your Social Media Accounts Private
As soon as you enter the professional realm, or enter the phase of looking for your first professional job, it’s time to privatize your social media profiles. Yes, it feels good to have hundreds or thousands of followers, even if you don’t know 90% of them, but is that dopamine high you get when you snag a new follower worth it if your public social media account stops you from getting a job?
Here’s how to make your Facebook profile private, make your Twitter profile private, and make your Instagram profile private.
Review Your Timelines
Of course, there are times when it’s beneficial to have public social media profiles when hunting for a job. This is especially true if you’re looking for a job in the media, where your social media profile can serve as an addendum to your resume.
But even if this is the case, you’ll still want to scan through all your social media posts and remove any photos or comments that could cast you in a negative light. Such posts include anything that makes you look petulant, nasty, or immature. Obviously get rid of “funny”/potentially embarrassing photos, and comments that could cause offense. As far as posts about politics go, it’s okay to stand by your political views, just don’t leave any posts up that demonize the other side simply because they disagree with your point of view.
Of course, sometimes you can appear on social media despite not posting the content yourself. This often happens when our friends or family tag us in content they post. These tags with our names can often show up in Google searches, especially Google Image searches, as most tags are applied to photos.
“Be conscious of the things you are tagged in,” warns Williams. “Friends have a habit of tagging you in pictures and videos that you would rather not share with the world. Ask them to remove the tag or remove it yourself.”
Besides asking friends to untag you, most social media sites also give you the ability to disable other people from tagging you in the first place. Here’s how to control tagging on Facebook, Twitter, and Instagram.
Find And Close Any Old Social Media Accounts
When we think of managing our social media profiles, we generally think of the current big three social media platforms: Facebook, Twitter, and Instagram. However, chances are that many of us have digital footprints floating around online from other platforms that we’ve long since abandoned. I’m talking about old platforms like MySpace or Friendster or abandoned social media profiles on services like Google+, or from that time we created a Flickr account just to post our pics from that wild trip to Cancun.
You might not even remember how many abandoned social media accounts you have. To find them, Google your name to see what comes up (check past the first page of results) or try a service like Deseat.me, which aims to help you find all your forgotten online accounts. Any accounts you do find, either make them private or close them down completely.
Not sure if a certain post might hurt your job prospects?
“If in doubt about a historical social media post, consider the first impression it would give a stranger,” says Williams, “and be mindful that the standard of a hiring manager is higher than that.”
By Brit Morse
LinkedIn is a great way to showcase your professional skills to recruiters and potential partners. Here's how to strengthen your profile.