This article came to my attention over the weekend.
"We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet “ and it reminded me that we can take too much care and time to decide what to post and when, in order to “Get it Right" rather than taking action.
Over the past 2 weeks, we have intensively re-aligned our online presence here at YBG and Jeeves and Porter, consolidating and hopefully clarifying what we do and where our focus should be. This started with the Websites, which had got out of control, and taking 13 sites and bring it down to 3 YBGUK.com, jeevesandporter.com and jeevesandportergroup.com.
This was the start of building a solid foundation on which to roll out and focus our activity. As part of this process we are working on the small things that will help bring everything together:
Now it’s about action, and this is the first blog post as part of that action - it’s not taken us 45 days, but it has taken time and you should now see regular posts, tweets, and activity as a result of our efforts.
It’s a long and hard process which we will keep coming back to, but it’s an important part of our strategy and if we can do it event when we are extremely busy in the business then so can you.