Did you know on both Facebook Groups and Your Twitter Profile you can Pin a Post to the top of the page.
One of the challenges you face when using Twitter of Facebook as part of you Marketing Strategy is trying to ensure that prospects who look at your timeline may not see your latest offer or a Brand promotion.
A native pinned posts feature could help. Businesses just carry on publishing content to their Facebook Page, but pick the most compelling post to stay visible. This will allow them to publish more frequently without worrying about burying that link to their website, e-commerce store, or latest promotion. Facebook could display the pinned post above the publisher on a Page’s wall.
How to: Pin a post to the top of your Facebook Page's Timeline
You'll need to be an admin or editor to pin Page posts. To pin a post to the top of your Page's Timeline:
Keep in mind that you can only pin posts created by your Page. Posts that other people add to your Page's Timeline can't be pinned.
Note: You can't pin a post to the top of your personal Timeline.
How-to: Pin A Tweet To Your Twitter Profile Page
Twitter now allows you to pin 1 tweet at the top of your timeline. You can use this to make sure your important messages are seen or if you want a specific tweet to get more retweets.
Take a look at the pinned tweet of my profile:
Tutorial: How to Pin A Tweet To Your Profile Page
Piece of cake, right?