BY REBECCA BORISON @borisonr Inc.com
Learn from these companies' mistakes to avoid making our 2015 list.
Social media can be a fantastic tool for companies to engage with consumers and create a friendly persona. But it can also be incredibly dangerous to your brand if used carelessly. Here are the 10 worst brand fails on social media from 2014. brand fails on social media from 2014.
1. Twitter CFO gaffe
In November, Twitter CFO Anthony Noto slipped up and tweeted a message that was probably meant to be a private direct message. The tweet, which was quickly deleted, read: "I still think we should buy them. He is on your schedule for Dec 15 or 16--we will need to sell him. i have a plan." The message is thought to have been referring to Twitter's plans to acquire the selfie app Shots, which is backed by Justin Bieber.
2. DiGiorno's inappropriate use of #WhyIStayed
Following Janay Palmer Rice's decision to stay with NFL player Ray Rice after a domestic violence incident, the hashtag #WhyIStayed was trending on Twitter. DiGiorno Pizza tried to join the conversation, tweeting "#WhyIStayed You had pizza." Within minutes the inappropriate tweet was deleted and the company apologized, claiming it didn't know what the hashtag was about before tweeting.
3. US Airways' NSFW tweet
When responding to a customer on Twitter, US Airways included an incredibly inappropriate picture. It was deleted about an hour later, and the airline apologized, claiming that someone had been trying to flag the image and accidentally copied and pasted it in the customer service tweet.
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