Facebook mistakes. Your small business has made them. Whether it’s an unintentional post or an inappropriate comment, mistakes will happen.
Especially in an environment where content is being shared at lightning speed.
However, some of the worst Facebook mistakes are the ones that often go unnoticed. They’re the missed opportunities. The chance for increased engagement, interaction and shares.
While Facebook continues to change the rules, you must make the most of every opportunity. No matter if it’s missing content, a lack of strategy or an obsolete bio, mistakes are made and prospects lost.
So, what mistakes are you making and how can you fix them?
Here are some of the top Facebook mistakes small businesses make and what you should do instead.
1. Not Completing “About” Info
2. Posting Only One Type of Content
3. Not Using Facebook Insights
4. Cover Photo