I see this a lot in my line of work: people create these great websites, but then don’t set up or don’t check their website analytics. To me, that’s like building a house and never using the kitchen. Ignoring analytics means ignoring one of the most powerful tools on your website, and missing a lot of information that could help boost your online presence.
The Google Analytics interface can be complicated at first, and sometimes it’s hard to know where to start. In this post, I’ll go over the basics of how to set up your Google Analytics account to gather the right information.
Once you set it up, you’ll need to leave it alone for a couple of weeks so it can collect enough data to work with. Then, in my next post, I’ll go over the basic reports you should pay attention to when you’re first getting started.
What is Google Analytics?
1. Connect Google Analytics to your website
2. Set up different views in Google Analytics
3. Remove your IP address from Google Analytics
Start gathering data